BOOM Launch: Pittsburgh Institute of Aeronautics Website & Ad Campaign

    | January 15th, 2013 | No Comments | Advertising, Design, SEO, Social Media Networking, Technology, Web Design

    Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

    With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

    During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh campus …


    BOOM Launch: Deep Creek 2014

      | September 12th, 2011 | No Comments | Branding, Design, Event Planning, Marketing, Web Design

      Deep Creek 2014

      The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI).  Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.

      The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.

      The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch the official website this month for …


      BOOM Launch: Hollowood Music Brand & Website

        | July 6th, 2011 | No Comments | Advertising, Branding, Design, Marketing, SEO, Web Design

        Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.

        Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:

        • – A major fire
        • – Two major floods
        • – Relocating to a big-box mall plaza
        • – Re-Relocating back to McKees Rocks
        • – Re-locating their lessons facility to Robinson Twp.
        • – Regrowing their McKees Rocks student base from ground zero

        Not many retail Mom & Pop stores …