BOOM Campaign: “Beaver County: It’s ALL Our Back Yard.”

๐—•๐—ข๐—ข๐—  was proud to have collaborated with Keystone Wellness Programs, and ๐—•๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐—ฟ ๐—–๐—ผ๐˜‚๐—ป๐˜๐˜† ๐——๐—ฟ๐˜‚๐—ด & ๐—”๐—น๐—ฐ๐—ผ๐—ต๐—ผ๐—น on a new campaign: “๐—•๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐—ฟ ๐—–๐—ผ๐˜‚๐—ป๐˜๐˜†: ๐—œ๐˜’๐˜€ ๐—”๐—Ÿ๐—Ÿ ๐—ข๐˜‚๐—ฟ ๐—•๐—ฎ๐—ฐ๐—ธ ๐—ฌ๐—ฎ๐—ฟ๐—ฑ.” The new acronymic term “๐—”๐—ข๐—•๐—ฌ” (All Our Back Yard) was coined as an ant-stigma shorthand response to the pervasive viewpoint often referred to as Nimbyism. ๐—ก๐—œ๐— ๐—•๐—ฌ (Not In My Back Yard) is (among other meanings) a characterization of a reluctance by residents to admit that a social problem, in this case opiate addiction, exists within their community.

๐—•๐—ข๐—ข๐—  developed this messaging along with a new brand identity under the direct leadership of BCDAC’s ๐—ž๐—ฎ๐˜๐—ฒ ๐—Ÿ๐—ผ๐˜„๐—ฒ๐—ฟ๐˜† for the ๐—•๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐—ฟ ๐—–๐—ผ๐˜‚๐—ป๐˜๐˜† ๐——๐—ฟ๐˜‚๐—ด ๐—”๐—ฏ๐˜‚๐˜€๐—ฒ ๐—–๐—ผ๐—ฎ๐—น๐—ถ๐˜๐—ถ๐—ผ๐—ป. Showcasing diverse and instantly recognizable environmental elements of Beaver County, the message hopes to reduce the stigma surrounding the realities of opiate addiction, which know no cultural or community boundaries.

โ€ข Director of Motion – Mark Spaeder
โ€ข Creative Director – Rob Nyde Handley
โ€ข Producer – Scot Fleming
โ€ข Audio: Mark Rosato at Dan Ferraro Audio
โ€ข Voice actress: Tracey D. Turner