20 Nov BOOM Campaign: “Beaver County: It’s ALL Our Back Yard.”
𝗕𝗢𝗢𝗠 was proud to have collaborated with Keystone Wellness Programs, and 𝗕𝗲𝗮𝘃𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝘆 𝗗𝗿𝘂𝗴 & 𝗔𝗹𝗰𝗼𝗵𝗼𝗹 on a new campaign: “𝗕𝗲𝗮𝘃𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝘆: 𝗜𝘁’𝘀 𝗔𝗟𝗟 𝗢𝘂𝗿 𝗕𝗮𝗰𝗸 𝗬𝗮𝗿𝗱.” The new acronymic term “𝗔𝗢𝗕𝗬” (All Our Back Yard) was coined as an ant-stigma shorthand response to the pervasive viewpoint often referred to as Nimbyism. 𝗡𝗜𝗠𝗕𝗬 (Not In My Back Yard) is (among other meanings) a characterization of a reluctance by residents to admit that a social problem, in this case opiate addiction, exists within their community.
𝗕𝗢𝗢𝗠 developed this messaging along with a new brand identity under the direct leadership of BCDAC’s 𝗞𝗮𝘁𝗲 𝗟𝗼𝘄𝗲𝗿𝘆 for the 𝗕𝗲𝗮𝘃𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝘆 𝗗𝗿𝘂𝗴 𝗔𝗯𝘂𝘀𝗲 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻. Showcasing diverse and instantly recognizable environmental elements of Beaver County, the message hopes to reduce the stigma surrounding the realities of opiate addiction, which know no cultural or community boundaries.