Penn Christian Academy is a private P-6 elementary school serving families in the North Pittsburgh and Butler County area. Founded in 1987, the school has flourished since its humble pre-school beginnings and is poised to add a middle school and ambitious athletics program in the next few years. The school is launching an ambitious $5M  capital campaign in January 2011 and hired BOOM to create a marketing plan, rebrand their school, and create a new completely user-managed content, mobile-friendly website that incorporates new long term campaign concepts.