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Quantum Theatre

Advertising, Branding, Motion, Print, Public Relations, Web
About This Project

Quantum Theatre is a genre-breaking theater company that mounts experimental productions in non-traditional spaces throughout the Pittsburgh area. It stages Shakespearean classics, world premieres, audience-immersive contemporary plays and chamber operas in such diverse locations as Pittsburgh Brewing, Allegheny Cemetery, The Pittsburgh Zoo, the Frick Art & Historical Center, schools, pools and even an abandoned porn palace.

Wanting to make their image more consistent and accessible to a wider potential audience, BOOM was called upon to update their overall branding and marketing efforts. A new design hierarchy was developed and applied to all their print and digital advertising, connecting their distinctive red logo directly to the promotional imagery for each show – and giving a greater emphasis to the unique site-specific aspect of their productions with the descriptive “Theater that moves you.” tagline.

Each season of Quantum Theatre is a series of unexpected, inspiring adventures. With a world-premiere appearing in the International Festival of Firsts, and a staging of King Lear at Pittsburgh’s iconic and defunct steel mill Carrie Furnaces, 2018 is no exception. BOOM is honored to be partners with such a groundbreaking cultural juggernaut. And thrilled to be along for the ride.