Pittsburgh Institute of Aeronautics

Advertising, Motion, Print, Web
About This Project

With roots dating back to 1929 and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, technology schools. Specializing in short-term aviation technology degree programs at campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

BOOM was tasked to develop a strategic marketing plan and new creative designed to spur growth of the PIA brand, increase and support student enrollment, and revitalize ongoing messaging.

BOOM created a new advertising campaign that would both reintroduce and reposition the PIA brand. Built around the tagline “This is PIA: This is Your Future”, the campaign emphasizes the diverse career opportunities that await PIA grads, and showcases many of PIA’s strengths, such as a 90+% career placement rate, and new campus locations.

In addition to incorporation of the new campaign into all messaging materials, a redesigned PIA website was launched, based around a simplified, yet robust user experience and functions as a repository for student and alumni resources as well as a sales tool for new enrollment.