BOOM Showcase – The American Red Cross Paintball Challenge
As part of our ongoing commitment to assisting local and regional non-profit organizations with marketing and messaging, BOOM worked with the Westmoreland county office of The American Red Cross to launch their first-ever paintball fund-raising event. BOOM wrapped the event with: Brand/Imprint Development, Advertising, Direct Mail, Viral Marketing and Event Promotional Materials.
BOOM decided to have a little respectful fun with the traditional, hundred-year-old, iconic Red Cross logo.
Included in the campaign was a Kinetic Outdoor design (see gallery below) that progressively added REAL paintball splatters to the billboard image as the date of the event approached. Additionally, a video broadcast spot was adapted for web use and was prominently featured on the Clear Channel affiliate websites in Pittsburgh and Greensburg.
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Click on any image below to launch a gallery of the work.