Boom Supercreative

BOOM Redesign: St. Margaret of Scotland Festival Website

| May 28th, 2013 | No Comments | Branding, Design, Event Planning, News, Social Media Networking, Technology, Web Design

When it’s time for a change, sometimes you just have to just bite the bullet and remix this business.  St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.

This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.

BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.

The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms…

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BOOM Launch: Key Care Hospice Branding, Website & Advertising Campaign

| April 11th, 2013 | No Comments | Advertising, Branding, Design, Web Design

Creating positive messaging for a health service like hospice care is a challenge.  The general public and target audiences have many preconceptions about hospice care – some antiquated or unfounded, some understandably relevant. Building a campaign message to counter some of these ideas and reflect optimism and hope amidst the reality of death is daunting. But 15 minutes into the first meeting with Key Care Hospice principles Michael Monsour and Melissa Scarsellato, the BOOM team was inspired by their stories and mission and knew the direction we wanted to take.

Key Care Home Health & Key care Hospice are award-winning, highly rated health services serving Westmoreland, Indiana, Fayette, Washington, and Allegheny Counties in Southwestern Pennsylvania. They have a different approach…

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BOOM Launch: Pittsburgh Institute of Aeronautics Website & Ad Campaign

| January 15th, 2013 | No Comments | Advertising, Design, SEO, Social Media Networking, Technology, Web Design

Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh…

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