Boom Supercreative

BOOM Launch: Deep Creek 2014

| September 12th, 2011 | No Comments | Advertising, Design, Marketing, Web Development

The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI).  Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.

The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.

The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch…

Read more…

BOOM Launch: Hollowood Music Brand & Website

| July 6th, 2011 | No Comments | Design, Technology, Web Development

Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.

Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:

• - A major fire
• - Two major floods
• - Relocating to a big-box mall plaza
• - Re-Relocating back to McKees Rocks
• - Re-locating their lessons facility to Robinson Twp.
• - Regrowing their McKees Rocks student base from ground zero

Not many retail Mom…

Read more…

22 Marketing Statistics

| April 18th, 2011 | No Comments | Marketing, Public Relations

I love articles with statistics! Especially when I learn new stuff. As I was shuffling through the wealth of great resources on LinkedIn, I bumped across this article in the “Inbound Marketers” group:

http://www.momentumsm.co.uk/blog/bid/46998/22-Mind-Blowing-Inbound-Marketing-Statistics

I love #4. It highlights how much our younger generations rely on  Facebook, Twitter, et al. for conversation. #8 and #9 are just insane. The sheer number of time and people are enough to boggle the mind.

Social networking has become entrenched in the daily lives of millions of people. People and businesses  are talking about each other. How much of your conversation is happening on social networking sites?  What are they/we saying about you?