Key Care Home Health & Key care Hospice are award-winning, highly rated health services serving Westmoreland, Indiana, Fayette, Washington, and Allegheny Counties in Southwestern Pennsylvania. They have a different approach to hospice care, customizing individual care plans based on the needs of the individual. Their philosophy of treating patients with dignity, respect, and compassion cannot be fully appreciated until witnessed firsthand.

“The moment that brought it all home for me was it was when they described their “This hand…” project,” remembers BOOM President Scott Dix. When visitors enter a facility where Key Care provides services, they’re greeted by walls adorned with canvasses showcasing drawings of hands. Hospice patients trace and decorate their own hands, and celebrate their life in a simple art project that touches everyone who experiences it. “When they showed us those canvases we all looked at each other and knew what we wanted to do. How we wanted to roll-out their story.”

BOOM was tasked to develop new brand identities for both company divisions, design a new website, and revitalize ongoing messaging.

Built on the concept “Living With…”, BOOM created a messaging campaign that would reintroduce and reposition the Key Care brand. The “Living With…” campaign emphasizes the close interaction between caregivers and patients, and the celebration of their individual lives.

In addition to a stepped incorporation of the new identity into all messaging materials over the coming months,  this week marked the launch of  the redesigned Key Care Hospice website and print and outdoor advertising campaigns.

Art Direction & Design – Tara Taylor
Creative Direction & Copywriting – Scot Fleming
Web Development & Project Management – Scott Dix, Jeff Kowal

Visit Key Care on the web.

Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh campus and an overall lack of awareness of the school’s strengths.

BOOM was tasked to develop a strategic marketing plan designed to spur growth of the PIA brand, increase and support student enrollment, and revitalize ongoing messaging.

BOOM created a new advertising campaign that would both reintroduce and reposition the PIA brand. Built around the tagline “This is PIA: This is Your Future”, the campaign emphasizes the widely diverse career opportunities that await PIA grads, and showcases many of PIA’s strengths, such as a 90+% career placement rate, and new campus locations.

In addition to a timely, stepped incorporation of the new campaign aesthetic into all messaging materials over the past six months – this week marked the launch of  a redesigned PIA website that has been optimized for user-based content management, social-media networking, and mobile responsiveness.

The new website is based around a simplified, yet robust user experience and functions as a repository for student and alumni resources as well as a sales tool for new enrollment.

Art Direction & Web Design – Tara Taylor
Creative Direction & Copywriting – Scot Fleming
Web Development & Project Management – Scott Dix

Visit PIA on the web.

The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI).  Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.

The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.

The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch the official website this month for distribution at this year’s World Championships event held in Bratislava-Slovakia.

The new website will act as an information resource during the three-year ramp-up to the events. The site is designed to be completely user-managed and content can be added easily from mobile devices on site. The website was built as a modular structure to house multiple blogs, ticketing modules, registration and scheduling widgets, and is done completely in Java to facilitate its compatibility on iPhones, multiple browsers and other mobile devices.

Visit Deep Creek 2014 on the web.

Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.

Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:

• - A major fire
• - Two major floods
• - Relocating to a big-box mall plaza
• - Re-Relocating back to McKees Rocks
• - Re-locating their lessons facility to Robinson Twp.
• - Regrowing their McKees Rocks student base from ground zero

Not many retail Mom & Pop stores would keep getting up from all these hits. But co-owner/manager Don Hollowood says “It’s all I know. If it’s not guitars and music – I’ve really got nothing else I can do.” Which is why BOOM spent the better part of 4 months redesigning the brand, creating a new advertising campaign and configuring a robust new, user-managed, social-network optimized, modular website for a soft launch this week.

The new website facilitates the departmental nature of the Hollowoods brand: Specializing in new Electric & Acoustic Guitars, Bass, Amplifiers, Pedals, DJ, PA & Lighting Gear, Band Instrument Rental, Pro-Sound, Commercial Installations & Music Lessons. The new website allows simultaneous, multi-user access, completely controllable and editable themes and graphics and a robust blog platform that allows each division of the company to host their own separate news items from the same dashboard. In addition to the new web platform, BOOM set-up and configured analytics, as well as social network links to twitter, Facebook, MySpace and YouTube for Holowoods.

“It’s what we needed to aggressively launch into this next phase of business,” says Hollowood “We’re no longer only worried about the new guitar store in the next borough over. We’re competing with big-box stores and retail Goliaths like Best Buy, WalMart and Guitar Center. We need these tools to level the playing field.”

Visit Hollowood Music & Sound on the web (currently in live Beta mode.)

http://www.momentumsm.co.uk/blog/bid/46998/22-Mind-Blowing-Inbound-Marketing-Statistics

I love #4. It highlights how much our younger generations rely on  Facebook, Twitter, et al. for conversation. #8 and #9 are just insane. The sheer number of time and people are enough to boggle the mind.

Social networking has become entrenched in the daily lives of millions of people. People and businesses  are talking about each other. How much of your conversation is happening on social networking sites?  What are they/we saying about you?