BOOM Redesign: St. Margaret of Scotland Festival Website

    | May 28th, 2013 | No Comments | Branding, Design, Event Planning, News, Social Media Networking, Technology, Web Design

    When it’s time for a change, sometimes you just have to just bite the bullet and remix this business.  St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.

    This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.

    BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.

    The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms to a vertical format with native navigation on mobile devices, and adds a map/directory that utilizes both the standard Google Maps (for mobile versions) and switches to the brand new new Google Maps Engine Lite for standard desktop and laptop browsers.

    “The interactive directory is probably the coolest thing about the new festival design. It shows and differentiates everything from the various rides, to food and beverage booths, as well as where crossing guards are, information and emergency medical personnel. All accessible instantly from your mobile device”, says creative director Scot Fleming, “I can’t tell you how many times I’ve been at Target or Wal-Mart and wished for this kind of an app. Which aisle is the duct tape in? The great thing is that it can totally be revised on the fly. So – on Thursday night if we have the Penguins game running at the festival, or the ATM machine needs to be moved  – we can change that on the map instantly.”

    BOOM tech-guru and CEO Scott Dix adds “I wish we could use the slick new Google Lite engine for mobile devices as well as traditional desk, lap and tablets, but it’s still in beta mode and isn’t quite ready for full responsiveness. But they play well with each other and both add an amazing interactive dimensionality to a simple event website.”

    In addition to the new design, interactive map functions and general information updating, BOOM added social media optimization to the 2013 remix, facilitating Facebook and Twitter updates to roll-out automatically whenever  is added to the site.

    Creative Direction & Design – Scot Fleming
    Web Development & Project Management – Scott Dix
    Google Map Integration – Doug Patterson

    Visit SMOS Festival on the web.

     

     

     

     



    BOOM Launch: Pittsburgh Institute of Aeronautics Website & Ad Campaign

      | January 15th, 2013 | No Comments | Advertising, Design, SEO, Social Media Networking, Technology, Web Design

      Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

      With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

      During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh campus and an overall lack of awareness of the school’s strengths.

      BOOM was tasked to develop a strategic marketing plan designed to spur growth of the PIA brand, increase and support student enrollment, and revitalize ongoing messaging.

      BOOM created a new advertising campaign that would both reintroduce and reposition the PIA brand. Built around the tagline “This is PIA: This is Your Future”, the campaign emphasizes the widely diverse career opportunities that await PIA grads, and showcases many of PIA’s strengths, such as a 90+% career placement rate, and new campus locations.

      In addition to a timely, stepped incorporation of the new campaign aesthetic into all messaging materials over the past six months – this week marked the launch of  a redesigned PIA website that has been optimized for user-based content management, social-media networking, and mobile responsiveness.

      The new website is based around a simplified, yet robust user experience and functions as a repository for student and alumni resources as well as a sales tool for new enrollment.

      Art Direction & Web Design – Tara Taylor
      Creative Direction & Copywriting – Scot Fleming
      Web Development & Project Management – Scott Dix

      Visit PIA on the web.

       







      BOOM Launch: Branded Web Platform For Butler County Assistance Providers

        | October 25th, 2010 | No Comments | Advertising, Design, Marketing, News, Public Relations, Technology, Web Design

        Finding information about substance abuse prevention, treatment, and recovery options has been a problem for both those seeking help and help-providers, especially in times of crisis.

        “You’ve got people in urgent situations that need immediate help, may not know professional terminology or may not be in a position to pursue normal assistance channels,” says Lori Vish-Stearns, Executive Director of the Community Health Challenge (CHC) in Butler, PA .  “We needed to eliminate the barriers that keep people from being able to reach out for help.”

        Vish-Stearns and the CHC are part of the Drugs, Alcohol, and Tobacco Coalition (DATC) a volunteer organization that formed 11 years ago and now includes over 40 community, government, healthcare, faith-based organizations and individuals working together to deal with the region’s substance abuse challenges. The DATC needed a comprehensive solution to the problem of effectively reaching their target clients, so they contacted BOOM .

        BOOM developed a branded platform based around the concept that before anyone can be assisted or reached out to, they need fast, easy access to  relevant information. This is the FirstStep™ “All of the participating organizations have different methodologies, different messaging and different target clients,” says Scot Fleming, BOOM creative director, “But they all ultimately want to reach people with addiction problems. And for that to happen more efficiently, we had to change the way they looked at presenting their information.”

        BOOM created an online centralized resource system that utilizes a multi-user blog platform rather than a traditional website structure. “The biggest challenge was enabling so many different help-providers to each present their information cohesively, in one place, without violating any of the myriad privacy and communications policies that they all have to follow,” says Scott Dix, BOOM president. “We ended up establishing a pilot-program for a branded system that can work in any county in the country.”

        The FirstStep™ system works simply and cleanly, allowing representatives from any participating group to log-in via a dashboard, add articles, links, calendar events, contact information, documents, and more on their own “page” while not affecting any other group’s content. By being part of a larger collected resource, the topics gain more search engine optimization than any one group could achieve.

        The FirstStep™ platform is supported by an advertising campaign targeted throughout the county.

        Portfolio:
        Click on any image below to launch a gallery of the work.