Addiction Awareness Awakens: PAStop PSA Shares Screen With Philly Star Wars Premiere

    | December 22nd, 2015 | No Comments | Advertising, Marketing, News, Social Media Networking, Video

    star-wars-force-awakens-final-trailer

    The PAStop.org Fall rollout campaign for 2015 received a boost this weekend as Newtown, PA’s Council Rock Coalition for Healthy Youth (CRCHY) purchased advertising space for the statewide anti-opiate campaign’s “Anyone” video PSA to be played in Philadelphia area theaters during the Star Wars: The Force Awakens premiere weekend.

    “We’re thrilled that CRCHY’s Debbie Moscovitz and so many other coalitions, groups, and SCA’s in the state have embraced the PAStop campaign and started utilizing the media materials,” said BOOM Supercreative’s Creative Director: Scot Fleming, “The visibility that something like this Star Wars premiere brings to CPA’s anti-opiate-abuse PSA is just phenomenal. We couldn’t have asked for a better opportunity.”

    BOOM Supercreative (Pittsburgh) is the marketing partner for the Commonwealth Prevention Alliance’s Stop Opiate Abuse Campaign and was responsible for creating the PAStop.org website, video PSA’s and over 70 other pieces of messaging materials that are DDAP-approved and free to any organization that wants to utilize them, funded by a grant from the PCCD.

    BOOM Redesign: St. Margaret of Scotland Festival Website

      | May 28th, 2013 | No Comments | Branding, Design, Event Planning, News, Social Media Networking, Technology, Web Design

      When it’s time for a change, sometimes you just have to just bite the bullet and remix this business.  St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.

      This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.

      BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.

      The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms to a vertical format with native navigation on mobile devices, and adds a map/directory that utilizes both the standard Google Maps (for mobile versions) and switches to the brand new new Google Maps Engine Lite for standard desktop and laptop browsers.

      “The interactive directory is probably the coolest thing about the new festival design. It shows and differentiates everything from the various rides, to food and beverage booths, as well as where crossing guards are, information and emergency medical personnel. All accessible instantly from your mobile device”, says creative director Scot Fleming, “I can’t tell you how many times I’ve been at Target or Wal-Mart and wished for this kind of an app. Which aisle is the duct tape in? The great thing is that it can totally be revised on the fly. So – on Thursday night if we have the Penguins game running at the festival, or the ATM machine needs to be moved  – we can change that on the map instantly.”

      BOOM tech-guru and CEO Scott Dix adds “I wish we could use the slick new Google Lite engine for mobile devices as well as traditional desk, lap and tablets, but it’s still in beta mode and isn’t quite ready for full responsiveness. But they play well with each other and both add an amazing interactive dimensionality to a simple event website.”

      In addition to the new design, interactive map functions and general information updating, BOOM added social media optimization to the 2013 remix, facilitating Facebook and Twitter updates to roll-out automatically whenever  is added to the site.

      Creative Direction & Design – Scot Fleming
      Web Development & Project Management – Scott Dix
      Google Map Integration – Doug Patterson

      Visit SMOS Festival on the web.

       

       

       

       



      BOOM Launch: Pittsburgh Institute of Aeronautics Website & Ad Campaign

        | January 15th, 2013 | No Comments | Advertising, Design, SEO, Social Media Networking, Technology, Web Design

        Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

        With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

        During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh campus and an overall lack of awareness of the school’s strengths.

        BOOM was tasked to develop a strategic marketing plan designed to spur growth of the PIA brand, increase and support student enrollment, and revitalize ongoing messaging.

        BOOM created a new advertising campaign that would both reintroduce and reposition the PIA brand. Built around the tagline “This is PIA: This is Your Future”, the campaign emphasizes the widely diverse career opportunities that await PIA grads, and showcases many of PIA’s strengths, such as a 90+% career placement rate, and new campus locations.

        In addition to a timely, stepped incorporation of the new campaign aesthetic into all messaging materials over the past six months – this week marked the launch of  a redesigned PIA website that has been optimized for user-based content management, social-media networking, and mobile responsiveness.

        The new website is based around a simplified, yet robust user experience and functions as a repository for student and alumni resources as well as a sales tool for new enrollment.

        Art Direction & Web Design – Tara Taylor
        Creative Direction & Copywriting – Scot Fleming
        Web Development & Project Management – Scott Dix

        Visit PIA on the web.