Addiction Awareness Awakens: PAStop PSA Shares Screen With Philly Star Wars Premiere

    | December 22nd, 2015 | No Comments | Advertising, Marketing, News, Social Media Networking, Video

    star-wars-force-awakens-final-trailer

    The PAStop.org Fall rollout campaign for 2015 received a boost this weekend as Newtown, PA’s Council Rock Coalition for Healthy Youth (CRCHY) purchased advertising space for the statewide anti-opiate campaign’s “Anyone” video PSA to be played in Philadelphia area theaters during the Star Wars: The Force Awakens premiere weekend.

    “We’re thrilled that CRCHY’s Debbie Moscovitz and so many other coalitions, groups, and SCA’s in the state have embraced the PAStop campaign and started utilizing the media materials,” said BOOM Supercreative’s Creative Director: Scot Fleming, “The visibility that something like this Star Wars premiere brings to CPA’s anti-opiate-abuse PSA is just phenomenal. We couldn’t have asked for a better opportunity.”

    BOOM Supercreative (Pittsburgh) is the marketing partner for the Commonwealth Prevention Alliance’s Stop Opiate Abuse Campaign and was responsible for creating the PAStop.org website, video PSA’s and over 70 other pieces of messaging materials that are DDAP-approved and free to any organization that wants to utilize them, funded by a grant from the PCCD.

    BOOM Redesign: St. Margaret of Scotland Festival Website

      | May 28th, 2013 | No Comments | Branding, Design, Event Planning, News, Social Media Networking, Technology, Web Design

      When it’s time for a change, sometimes you just have to just bite the bullet and remix this business.  St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.

      This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.

      BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.

      The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms to a vertical format with native navigation on mobile devices, and adds a map/directory that utilizes both the standard Google Maps (for mobile versions) and switches to the brand new new Google Maps Engine Lite for standard desktop and laptop browsers.

      “The interactive directory is probably the coolest thing about the new festival design. It shows and differentiates everything from the various rides, to food and beverage booths, as well as where crossing guards are, information and emergency medical personnel. All accessible instantly from your mobile device”, says creative director Scot Fleming, “I can’t tell you how many times I’ve been at Target or Wal-Mart and wished for this kind of an app. Which aisle is the duct tape in? The great thing is that it can totally be revised on the fly. So – on Thursday night if we have the Penguins game running at the festival, or the ATM machine needs to be moved  – we can change that on the map instantly.”

      BOOM tech-guru and CEO Scott Dix adds “I wish we could use the slick new Google Lite engine for mobile devices as well as traditional desk, lap and tablets, but it’s still in beta mode and isn’t quite ready for full responsiveness. But they play well with each other and both add an amazing interactive dimensionality to a simple event website.”

      In addition to the new design, interactive map functions and general information updating, BOOM added social media optimization to the 2013 remix, facilitating Facebook and Twitter updates to roll-out automatically whenever  is added to the site.

      Creative Direction & Design – Scot Fleming
      Web Development & Project Management – Scott Dix
      Google Map Integration – Doug Patterson

      Visit SMOS Festival on the web.

       

       

       

       



      BOOM Launch: Branded Web Platform For Butler County Assistance Providers

        | October 25th, 2010 | No Comments | Advertising, Design, Marketing, News, Public Relations, Technology, Web Design

        Finding information about substance abuse prevention, treatment, and recovery options has been a problem for both those seeking help and help-providers, especially in times of crisis.

        “You’ve got people in urgent situations that need immediate help, may not know professional terminology or may not be in a position to pursue normal assistance channels,” says Lori Vish-Stearns, Executive Director of the Community Health Challenge (CHC) in Butler, PA .  “We needed to eliminate the barriers that keep people from being able to reach out for help.”

        Vish-Stearns and the CHC are part of the Drugs, Alcohol, and Tobacco Coalition (DATC) a volunteer organization that formed 11 years ago and now includes over 40 community, government, healthcare, faith-based organizations and individuals working together to deal with the region’s substance abuse challenges. The DATC needed a comprehensive solution to the problem of effectively reaching their target clients, so they contacted BOOM .

        BOOM developed a branded platform based around the concept that before anyone can be assisted or reached out to, they need fast, easy access to  relevant information. This is the FirstStep™ “All of the participating organizations have different methodologies, different messaging and different target clients,” says Scot Fleming, BOOM creative director, “But they all ultimately want to reach people with addiction problems. And for that to happen more efficiently, we had to change the way they looked at presenting their information.”

        BOOM created an online centralized resource system that utilizes a multi-user blog platform rather than a traditional website structure. “The biggest challenge was enabling so many different help-providers to each present their information cohesively, in one place, without violating any of the myriad privacy and communications policies that they all have to follow,” says Scott Dix, BOOM president. “We ended up establishing a pilot-program for a branded system that can work in any county in the country.”

        The FirstStep™ system works simply and cleanly, allowing representatives from any participating group to log-in via a dashboard, add articles, links, calendar events, contact information, documents, and more on their own “page” while not affecting any other group’s content. By being part of a larger collected resource, the topics gain more search engine optimization than any one group could achieve.

        The FirstStep™ platform is supported by an advertising campaign targeted throughout the county.

        Portfolio:
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