Addiction Awareness Awakens: PAStop PSA Shares Screen With Philly Star Wars Premiere

    | December 22nd, 2015 | No Comments | Advertising, Marketing, News, Social Media Networking, Video

    star-wars-force-awakens-final-trailer

    The PAStop.org Fall rollout campaign for 2015 received a boost this weekend as Newtown, PA’s Council Rock Coalition for Healthy Youth (CRCHY) purchased advertising space for the statewide anti-opiate campaign’s “Anyone” video PSA to be played in Philadelphia area theaters during the Star Wars: The Force Awakens premiere weekend.

    “We’re thrilled that CRCHY’s Debbie Moscovitz and so many other coalitions, groups, and SCA’s in the state have embraced the PAStop campaign and started utilizing the media materials,” said BOOM Supercreative’s Creative Director: Scot Fleming, “The visibility that something like this Star Wars premiere brings to CPA’s anti-opiate-abuse PSA is just phenomenal. We couldn’t have asked for a better opportunity.”

    BOOM Supercreative (Pittsburgh) is the marketing partner for the Commonwealth Prevention Alliance’s Stop Opiate Abuse Campaign and was responsible for creating the PAStop.org website, video PSA’s and over 70 other pieces of messaging materials that are DDAP-approved and free to any organization that wants to utilize them, funded by a grant from the PCCD.

    BOOM Launch: Deep Creek 2014

      | September 12th, 2011 | No Comments | Branding, Design, Event Planning, Marketing, Web Design

      Deep Creek 2014

      The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI).  Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.

      The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.

      The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch the official website this month for distribution at this year’s World Championships event held in Bratislava-Slovakia.

      The new website will act as an information resource during the three-year ramp-up to the events. The site is designed to be completely user-managed and content can be added easily from mobile devices on site. The website was built as a modular structure to house multiple blogs, ticketing modules, registration and scheduling widgets, and is done completely in Java to facilitate its compatibility on iPhones, multiple browsers and other mobile devices.

      Visit Deep Creek 2014 on the web.

      Go Deep Or Go Home


      BOOM Launch: Hollowood Music Brand & Website

        | July 6th, 2011 | No Comments | Advertising, Branding, Design, Marketing, SEO, Web Design

        Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.

        Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:

        • – A major fire
        • – Two major floods
        • – Relocating to a big-box mall plaza
        • – Re-Relocating back to McKees Rocks
        • – Re-locating their lessons facility to Robinson Twp.
        • – Regrowing their McKees Rocks student base from ground zero

        Not many retail Mom & Pop stores would keep getting up from all these hits. But co-owner/manager Don Hollowood says “It’s all I know. If it’s not guitars and music – I’ve really got nothing else I can do.” Which is why BOOM spent the better part of 4 months redesigning the brand, creating a new advertising campaign and configuring a robust new, user-managed, social-network optimized, modular website for a soft launch this week.

        The new website facilitates the departmental nature of the Hollowoods brand: Specializing in new Electric & Acoustic Guitars, Bass, Amplifiers, Pedals, DJ, PA & Lighting Gear, Band Instrument Rental, Pro-Sound, Commercial Installations & Music Lessons. The new website allows simultaneous, multi-user access, completely controllable and editable themes and graphics and a robust blog platform that allows each division of the company to host their own separate news items from the same dashboard. In addition to the new web platform, BOOM set-up and configured analytics, as well as social network links to twitter, Facebook, MySpace and YouTube for Holowoods.

        “It’s what we needed to aggressively launch into this next phase of business,” says Hollowood “We’re no longer only worried about the new guitar store in the next borough over. We’re competing with big-box stores and retail Goliaths like Best Buy, WalMart and Guitar Center. We need these tools to level the playing field.”

        Visit Hollowood Music & Sound on the web (currently in live Beta mode.)