BOOM Redesign: St. Margaret of Scotland Festival Website

    | May 28th, 2013 | No Comments | Branding, Design, Event Planning, News, Social Media Networking, Technology, Web Design

    When it’s time for a change, sometimes you just have to just bite the bullet and remix this business.  St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.

    This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.

    BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.

    The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms to a vertical format with native navigation on mobile devices, and adds a map/directory that utilizes both the standard Google Maps (for mobile versions) and switches to the brand new new Google Maps Engine Lite for standard desktop and laptop browsers.

    “The interactive directory is probably the coolest thing about the new festival design. It shows and differentiates everything from the various rides, to food and beverage booths, as well as where crossing guards are, information and emergency medical personnel. All accessible instantly from your mobile device”, says creative director Scot Fleming, “I can’t tell you how many times I’ve been at Target or Wal-Mart and wished for this kind of an app. Which aisle is the duct tape in? The great thing is that it can totally be revised on the fly. So – on Thursday night if we have the Penguins game running at the festival, or the ATM machine needs to be moved  – we can change that on the map instantly.”

    BOOM tech-guru and CEO Scott Dix adds “I wish we could use the slick new Google Lite engine for mobile devices as well as traditional desk, lap and tablets, but it’s still in beta mode and isn’t quite ready for full responsiveness. But they play well with each other and both add an amazing interactive dimensionality to a simple event website.”

    In addition to the new design, interactive map functions and general information updating, BOOM added social media optimization to the 2013 remix, facilitating Facebook and Twitter updates to roll-out automatically whenever  is added to the site.

    Creative Direction & Design – Scot Fleming
    Web Development & Project Management – Scott Dix
    Google Map Integration – Doug Patterson

    Visit SMOS Festival on the web.





    BOOM Launch: Deep Creek 2014

      | September 12th, 2011 | No Comments | Branding, Design, Event Planning, Marketing, Web Design

      Deep Creek 2014

      The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI).  Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.

      The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.

      The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch the official website this month for distribution at this year’s World Championships event held in Bratislava-Slovakia.

      The new website will act as an information resource during the three-year ramp-up to the events. The site is designed to be completely user-managed and content can be added easily from mobile devices on site. The website was built as a modular structure to house multiple blogs, ticketing modules, registration and scheduling widgets, and is done completely in Java to facilitate its compatibility on iPhones, multiple browsers and other mobile devices.

      Visit Deep Creek 2014 on the web.

      Go Deep Or Go Home

      BOOM Event: Singing Bowl Café Press Tasting Party

        | October 20th, 2010 | No Comments | Advertising, Event Planning, Marketing, Public Relations

        singing_bowl_cafe_relaunch01The Singing Bowl Vegetarian Café Redux. Excitement and anticipation were in full force at the relaunch press tasting party Wednesday night, October 20th at the new 103 Meadville St. location in Edinboro. BOOM was in the house, tasting some AMAZING food, managing questions from the local press, and assisting with the event.

        It’s a scenario unique to the online social networking frontiers of modern life. Last spring, three young owners of  The Singing Bowl Café, a popular Erie vegetarian restaurant, found themselves suddenly without a place of business.

        Chefs and co-owners Jessica Mueller, Ashley Sayre de Rivas and Erik Mueller weren’t sure what to do. “People really liked the food and the restaurant, but we were stretched pretty thin and didn’t know how we’d be able to open up a whole new place,” says chef Jessica Mueller, who opened the Singing Bowl with her husband Erik and friend Ashley, all long-time committed vegetarians.   “It didn’t seem likely.”

        Normally that would be the end of the story. Restaurants open and close all the time. But not necessarily so in these days of Facebook. The restaurant had grown a 2000+ “friend” following on their Facebook page and after the closing in March 2010, the postings and comments offering support and suggestions for new locations flooded the pages.

        A mutual friend brought the massive Facebook support of the Singing Bowl to the attention of Mary Bellucci, an Edinboro entrepeneur with a food service background.  “We were impressed by the reviews they had gotten when they were open as well as their online supporters and their energy level,” said Bellucci, whose husband John has owned and run John’s Wildwood Pizzeria in Edinboro for 31 years. “But we didn’t know them or how to get in touch with them other than through Facebook.”

        Mary took a leap of faith and reached out to one of the owners through Facebook. A conversation ensued and 5 months later, The Singing Bowl Cafe has two new co-owners, a business plan, a new location and a revamped menu.  The original three owners moved to Edinboro over the summer to start working on the restaurant plans and the build-out began back in July.

        The Singing Bowl Vegetarian Cafe reopened at their new location at 103 Meadville St. in Edinboro on Thursday, October 21. An announcement went up on Facebook the previous week amidst an onslaught of online buzz about  the reopening.

        Click on an image to launch the Singing Bowl Cafe Launch Party Gallery.