BOOM Launch: Hollowood Music Brand & Website

    | July 6th, 2011 | No Comments | Advertising, Branding, Design, Marketing, SEO, Web Design

    Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.

    Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:

    • – A major fire
    • – Two major floods
    • – Relocating to a big-box mall plaza
    • – Re-Relocating back to McKees Rocks
    • – Re-locating their lessons facility to Robinson Twp.
    • – Regrowing their McKees Rocks student base from ground zero

    Not many retail Mom & Pop stores would keep getting up from all these hits. But co-owner/manager Don Hollowood says “It’s all I know. If it’s not guitars and music – I’ve really got nothing else I can do.” Which is why BOOM spent the better part of 4 months redesigning the brand, creating a new advertising campaign and configuring a robust new, user-managed, social-network optimized, modular website for a soft launch this week.

    The new website facilitates the departmental nature of the Hollowoods brand: Specializing in new Electric & Acoustic Guitars, Bass, Amplifiers, Pedals, DJ, PA & Lighting Gear, Band Instrument Rental, Pro-Sound, Commercial Installations & Music Lessons. The new website allows simultaneous, multi-user access, completely controllable and editable themes and graphics and a robust blog platform that allows each division of the company to host their own separate news items from the same dashboard. In addition to the new web platform, BOOM set-up and configured analytics, as well as social network links to twitter, Facebook, MySpace and YouTube for Holowoods.

    “It’s what we needed to aggressively launch into this next phase of business,” says Hollowood “We’re no longer only worried about the new guitar store in the next borough over. We’re competing with big-box stores and retail Goliaths like Best Buy, WalMart and Guitar Center. We need these tools to level the playing field.”

    Visit Hollowood Music & Sound on the web (currently in live Beta mode.)

    BOOM Launch: Alchemy Acoustic Labs

      | November 9th, 2008 | No Comments | Advertising, Branding, Design, Marketing, Public Relations, Social Media Networking, Web Design

      Alchemy Acoustic Labs (AAL) is a Pittsburgh-based music technology company that has developed a patented process (AO1) that optimizes the sound and performance of acoustic instruments. BOOM was retained to handle all aspects of the AAL launch-marketing including: Naming, Branding, Advertising, Public Relations, Social Media Networking and Web Design.

      The website was designed to incorporate user-defined content and updates. In 2010, the The AAL team was able to make real-time posts and videos from the NAMM (National Association of Music Merchandisers) trade show in Anaheim, CA and upload them to their website within seconds using their smart-phones.

      Click on any image below to launch a gallery of the work.