Addiction Awareness Awakens: PAStop PSA Shares Screen With Philly Star Wars Premiere

    | December 22nd, 2015 | No Comments | Advertising, Marketing, News, Social Media Networking, Video


    The Fall rollout campaign for 2015 received a boost this weekend as Newtown, PA’s Council Rock Coalition for Healthy Youth (CRCHY) purchased advertising space for the statewide anti-opiate campaign’s “Anyone” video PSA to be played in Philadelphia area theaters during the Star Wars: The Force Awakens premiere weekend.

    “We’re thrilled that CRCHY’s Debbie Moscovitz and so many other coalitions, groups, and SCA’s in the state have embraced the PAStop campaign and started utilizing the media materials,” said BOOM Supercreative’s Creative Director: Scot Fleming, “The visibility that something like this Star Wars premiere brings to CPA’s anti-opiate-abuse PSA is just phenomenal. We couldn’t have asked for a better opportunity.”

    BOOM Supercreative (Pittsburgh) is the marketing partner for the Commonwealth Prevention Alliance’s Stop Opiate Abuse Campaign and was responsible for creating the website, video PSA’s and over 70 other pieces of messaging materials that are DDAP-approved and free to any organization that wants to utilize them, funded by a grant from the PCCD.

    BOOM Launch: Key Care Hospice Branding, Website & Advertising Campaign

      | April 11th, 2013 | No Comments | Advertising, Branding, Design, Web Design

      Creating positive messaging for a health service like hospice care is a challenge.  The general public and target audiences have many preconceptions about hospice care – some antiquated or unfounded, some understandably relevant. Building a campaign message to counter some of these ideas and reflect optimism and hope amidst the reality of death is daunting. But 15 minutes into the first meeting with Key Care Hospice principles Michael Monsour and Melissa Scarsellato, the BOOM team was inspired by their stories and mission and knew the direction we wanted to take.

      Key Care Home Health & Key care Hospice are award-winning, highly rated health services serving Westmoreland, Indiana, Fayette, Washington, and Allegheny Counties in Southwestern Pennsylvania. They have a different approach to hospice care, customizing individual care plans based on the needs of the individual. Their philosophy of treating patients with dignity, respect, and compassion cannot be fully appreciated until witnessed firsthand.

      “The moment that brought it all home for me was it was when they described their “This hand…” project,” remembers BOOM President Scott Dix. When visitors enter a facility where Key Care provides services, they’re greeted by walls adorned with canvasses showcasing drawings of hands. Hospice patients trace and decorate their own hands, and celebrate their life in a simple art project that touches everyone who experiences it. “When they showed us those canvases we all looked at each other and knew what we wanted to do. How we wanted to roll-out their story.”

      BOOM was tasked to develop new brand identities for both company divisions, design a new website, and revitalize ongoing messaging.

      Built on the concept “Living With…”, BOOM created a messaging campaign that would reintroduce and reposition the Key Care brand. The “Living With…” campaign emphasizes the close interaction between caregivers and patients, and the celebration of their individual lives.

      In addition to a stepped incorporation of the new identity into all messaging materials over the coming months,  this week marked the launch of  the redesigned Key Care Hospice website and print and outdoor advertising campaigns.

      Art Direction & Design – Tara Taylor
      Creative Direction & Copywriting – Scot Fleming
      Web Development & Project Management – Scott Dix, Jeff Kowal

      Visit Key Care on the web.




      BOOM Launch: Pittsburgh Institute of Aeronautics Website & Ad Campaign

        | January 15th, 2013 | No Comments | Advertising, Design, SEO, Social Media Networking, Technology, Web Design

        Reintroducing  a well-known and respected regional brand, and infusing it with relevance and excitement while maintaining the brand equity that built its reputation are big tasks.

        With roots dating back to 1929, and founding lineage linked directly to Orville Wright, Pittsburgh Institute of Aeronautics (PIA) is one of the nation’s highest rated, not-for-profit, specialized technology schools. Specializing in short-term aviation technology degree programs at training campuses in PA, OH, MD, WV, and SC, PIA is a recognized leader in career training and a revered regional brand.

        During the last decade, changes in the aviation industry, financial aid cutbacks, competition from regional trade schools, and other factors have created brand perception challenges for PIA resulting in declining enrollment at the flagship Pittsburgh campus and an overall lack of awareness of the school’s strengths.

        BOOM was tasked to develop a strategic marketing plan designed to spur growth of the PIA brand, increase and support student enrollment, and revitalize ongoing messaging.

        BOOM created a new advertising campaign that would both reintroduce and reposition the PIA brand. Built around the tagline “This is PIA: This is Your Future”, the campaign emphasizes the widely diverse career opportunities that await PIA grads, and showcases many of PIA’s strengths, such as a 90+% career placement rate, and new campus locations.

        In addition to a timely, stepped incorporation of the new campaign aesthetic into all messaging materials over the past six months – this week marked the launch of  a redesigned PIA website that has been optimized for user-based content management, social-media networking, and mobile responsiveness.

        The new website is based around a simplified, yet robust user experience and functions as a repository for student and alumni resources as well as a sales tool for new enrollment.

        Art Direction & Web Design – Tara Taylor
        Creative Direction & Copywriting – Scot Fleming
        Web Development & Project Management – Scott Dix

        Visit PIA on the web.