BOOM Redesign: St. Margaret of Scotland Festival Website
When it’s time for a change, sometimes you just have to just bite the bullet and remix this business. St. Margaret of Scotland Parish Festival is an annual community and parish event in Green Tree, PA that desperately needed a face-lifted website, and some 2013 web abilities.
This is the 5th year of the revamped festival and the website needed to reflect new sponsorship, event information, and also energize the volunteer base.
BOOM decided to go a bit further than called for and create a new website, revitalize ongoing messaging and try out some new functionalities on the fly.
The new design incorporates a much more user-manageable interface via the WordPress platform, a completely responsive design that transforms to a vertical format with native navigation on mobile devices, and adds a map/directory that utilizes both the standard Google Maps (for mobile versions) and switches to the brand new new Google Maps Engine Lite for standard desktop and laptop browsers.
“The interactive directory is probably the coolest thing about the new festival design. It shows and differentiates everything from the various rides, to food and beverage booths, as well as where crossing guards are, information and emergency medical personnel. All accessible instantly from your mobile device”, says creative director Scot Fleming, “I can’t tell you how many times I’ve been at Target or Wal-Mart and wished for this kind of an app. Which aisle is the duct tape in? The great thing is that it can totally be revised on the fly. So – on Thursday night if we have the Penguins game running at the festival, or the ATM machine needs to be moved – we can change that on the map instantly.”
BOOM tech-guru and CEO Scott Dix adds “I wish we could use the slick new Google Lite engine for mobile devices as well as traditional desk, lap and tablets, but it’s still in beta mode and isn’t quite ready for full responsiveness. But they play well with each other and both add an amazing interactive dimensionality to a simple event website.”
In addition to the new design, interactive map functions and general information updating, BOOM added social media optimization to the 2013 remix, facilitating Facebook and Twitter updates to roll-out automatically whenever is added to the site.
Creative Direction & Design – Scot Fleming
Web Development & Project Management – Scott Dix
Google Map Integration – Doug Patterson