BOOM Launch: Hollowood Music Brand & Website
Resuscitating an older brand can be a slippery slope, full of obstacles and hidden pitfalls.
Founded in 1965, Hollowood Music & Sound is Pittsburgh’s premiere full-service music & sound company. The flagship retail store is located in McKees Rocks and can be spotted from a distance by the glow of their famous 25 foot electric guitar. In addition to the general degradation of the retail music-buying market, in the past decade Hollowoods has weathered:
- - A major fire
- - Two major floods
- - Relocating to a big-box mall plaza
- - Re-Relocating back to McKees Rocks
- - Re-locating their lessons facility to Robinson Twp.
- - Regrowing their McKees Rocks student base from ground zero
Not many retail Mom & Pop stores would keep getting up from all these hits. But co-owner/manager Don Hollowood says “It’s all I know. If it’s not guitars and music – I’ve really got nothing else I can do.” Which is why BOOM spent the better part of 4 months redesigning the brand, creating a new advertising campaign and configuring a robust new, user-managed, social-network optimized, modular website for a soft launch this week.
The new website facilitates the departmental nature of the Hollowoods brand: Specializing in new Electric & Acoustic Guitars, Bass, Amplifiers, Pedals, DJ, PA & Lighting Gear, Band Instrument Rental, Pro-Sound, Commercial Installations & Music Lessons. The new website allows simultaneous, multi-user access, completely controllable and editable themes and graphics and a robust blog platform that allows each division of the company to host their own separate news items from the same dashboard. In addition to the new web platform, BOOM set-up and configured analytics, as well as social network links to twitter, Facebook, MySpace and YouTube for Holowoods.
“It’s what we needed to aggressively launch into this next phase of business,” says Hollowood “We’re no longer only worried about the new guitar store in the next borough over. We’re competing with big-box stores and retail Goliaths like Best Buy, WalMart and Guitar Center. We need these tools to level the playing field.”
Visit Hollowood Music & Sound on the web (currently in live Beta mode.)