BOOM Launch: Deep Creek 2014
The International Canoe Federation (ICF) has awarded the 2014 Canoe Slalom World Championships to Adventure Sports Center International (ASCI). Following presentations at its April 15 spring board meeting in Paris, ICF selected ASCI’s “Deep Creek 2014: ICF Canoe Slalom World Championships” bid over competing entries from Vienna, Austria and Krakow, Poland.
The World Championships event, to be held September 16-21, 2014, represents a return of world championship whitewater canoe and kayak racing to the United States for the first time since 1989.
The steering committee for the international event, headed by members of ASCI, USACK, and the Maryland Office of Sports Marketing chose BOOM to create branding, design pre-campaign materials and launch the official website this month for distribution at this year’s World Championships event held in Bratislava-Slovakia.
The new website will act as an information resource during the three-year ramp-up to the events. The site is designed to be completely user-managed and content can be added easily from mobile devices on site. The website was built as a modular structure to house multiple blogs, ticketing modules, registration and scheduling widgets, and is done completely in Java to facilitate its compatibility on iPhones, multiple browsers and other mobile devices.
Visit Deep Creek 2014 on the web.