BOOM Event: Singing Bowl Café Press Tasting Party

    - October 20th, 2010 - Advertising, Event Planning, Marketing, Public Relations

    singing_bowl_cafe_relaunch01The Singing Bowl Vegetarian Café Redux. Excitement and anticipation were in full force at the relaunch press tasting party Wednesday night, October 20th at the new 103 Meadville St. location in Edinboro. BOOM was in the house, tasting some AMAZING food, managing questions from the local press, and assisting with the event.

    It’s a scenario unique to the online social networking frontiers of modern life. Last spring, three young owners of  The Singing Bowl Café, a popular Erie vegetarian restaurant, found themselves suddenly without a place of business.

    Chefs and co-owners Jessica Mueller, Ashley Sayre de Rivas and Erik Mueller weren’t sure what to do. “People really liked the food and the restaurant, but we were stretched pretty thin and didn’t know how we’d be able to open up a whole new place,” says chef Jessica Mueller, who opened the Singing Bowl with her husband Erik and friend Ashley, all long-time committed vegetarians.   “It didn’t seem likely.”

    Normally that would be the end of the story. Restaurants open and close all the time. But not necessarily so in these days of Facebook. The restaurant had grown a 2000+ “friend” following on their Facebook page and after the closing in March 2010, the postings and comments offering support and suggestions for new locations flooded the pages.

    A mutual friend brought the massive Facebook support of the Singing Bowl to the attention of Mary Bellucci, an Edinboro entrepeneur with a food service background.  “We were impressed by the reviews they had gotten when they were open as well as their online supporters and their energy level,” said Bellucci, whose husband John has owned and run John’s Wildwood Pizzeria in Edinboro for 31 years. “But we didn’t know them or how to get in touch with them other than through Facebook.”

    Mary took a leap of faith and reached out to one of the owners through Facebook. A conversation ensued and 5 months later, The Singing Bowl Cafe has two new co-owners, a business plan, a new location and a revamped menu.  The original three owners moved to Edinboro over the summer to start working on the restaurant plans and the build-out began back in July.

    The Singing Bowl Vegetarian Cafe reopened at their new location at 103 Meadville St. in Edinboro on Thursday, October 21. An announcement went up on Facebook the previous week amidst an onslaught of online buzz about  the reopening.

    Click on an image to launch the Singing Bowl Cafe Launch Party Gallery.

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