BOOM Launch: Branded Web Platform For Butler County Assistance Providers

    - October 25th, 2010 - Advertising, Design, Marketing, News, Public Relations, Technology, Web Design

    Finding information about substance abuse prevention, treatment, and recovery options has been a problem for both those seeking help and help-providers, especially in times of crisis.

    “You’ve got people in urgent situations that need immediate help, may not know professional terminology or may not be in a position to pursue normal assistance channels,” says Lori Vish-Stearns, Executive Director of the Community Health Challenge (CHC) in Butler, PA .  “We needed to eliminate the barriers that keep people from being able to reach out for help.”

    Vish-Stearns and the CHC are part of the Drugs, Alcohol, and Tobacco Coalition (DATC) a volunteer organization that formed 11 years ago and now includes over 40 community, government, healthcare, faith-based organizations and individuals working together to deal with the region’s substance abuse challenges. The DATC needed a comprehensive solution to the problem of effectively reaching their target clients, so they contacted BOOM .

    BOOM developed a branded platform based around the concept that before anyone can be assisted or reached out to, they need fast, easy access to  relevant information. This is the FirstStep™ “All of the participating organizations have different methodologies, different messaging and different target clients,” says Scot Fleming, BOOM creative director, “But they all ultimately want to reach people with addiction problems. And for that to happen more efficiently, we had to change the way they looked at presenting their information.”

    BOOM created an online centralized resource system that utilizes a multi-user blog platform rather than a traditional website structure. “The biggest challenge was enabling so many different help-providers to each present their information cohesively, in one place, without violating any of the myriad privacy and communications policies that they all have to follow,” says Scott Dix, BOOM president. “We ended up establishing a pilot-program for a branded system that can work in any county in the country.”

    The FirstStep™ system works simply and cleanly, allowing representatives from any participating group to log-in via a dashboard, add articles, links, calendar events, contact information, documents, and more on their own “page” while not affecting any other group’s content. By being part of a larger collected resource, the topics gain more search engine optimization than any one group could achieve.

    The FirstStep™ platform is supported by an advertising campaign targeted throughout the county.

    Portfolio:
    Click on any image below to launch a gallery of the work.


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