BOOM Branding: American Red Cross Paintball Challenge

    | July 7th, 2009 | No Comments | Advertising, Design, Event Planning, Marketing, Web Design

    When the American Red Cross in Greensburg, PA was gearing up their first ever Paintball fund-raising event, they asked BOOM to craft the messaging. Deciding to have a little bit of fun with the traditional iconic logo, BOOM wrapped the event with: Brand/Imprint Development, Advertising, Direct Mail, Viral Marketing and Event Promotional Materials.

    Included in the campaign was a Kinetic Outdoor design (see gallery below) that would progressively add  REAL paintball splatters to the billboard image as the date of the event approached. Additionally, a video broadcast spot was adapted for web use and was prominently featured on the Clear Channel affiliate websites in Pittsburgh and Greensburg.

    Broadcast/Web Spot:
    Click to play.

    Click on any image below to launch a gallery of the work.